SEO : image optimization techniques
Are you blogger or affiliate marketer? If you're then must optimize images perfectly to boost ranking. Because there have various methods to get SEO ranking. But image optimization techniques one of the biggest factor to them. just follow some roles, keep creative and drive traffic.
Recently people search on Google for getting exact photos for their need. If your blog has perfect, relevant images, then it will be shown on search result. Which exactly important for everyone.
As a blogger, your blog will growth as high authority for your quality images. Because it's creative, unique and different.
Why image SEO matter
There have various reason why it’s important to use best images and optimize them. Just keep your eye’s bellow:
01. Images will find on searches and drive extra traffic to your blog.
02. If you using unique, quality photos to your posts, it can be sharable by others. For that, they must give you proper credit when they using their blog. It can helps to increase your SEO ranking for backlinks.
03. Images always help to reduce blog bounce rate and double SEO ranking.
04. Your images will huge share on Pinterest, Flickr or other image sharing website. That can drive more organic traffic to boost your blog ranking.
Upload unique images
Every unique things as extra value to everyone. If you are using copy-paste or copyrighted images, it can decrease your traffic, rankings. In fact, you blog will get Google penalty. Which never brings something great for your blogging career.
Always use your own images as unique photo. You can build related images using Photoshop or capture using your own camera. It can help your blog to get high authority and people choose that.
Just capture quality or highlights things which able to share in your blog. Always upload related images or otherwise it will be not accepted.
Use creative ALT tag
Image ALT tag has most important SEO value. Because search engine bot doesn’t read your images. So, you must give some images related alter tag which greatly read by bot.
If you using proper and nice alter tag for image, if can highly improve your SEO ranking. For that, it can drive huge traffic from image searches. But always avoid to use duplicate alt tags and never copied from others.
Choose best file name
Sometimes, search engine also follow your image file name for getting idea. So, you must neat and clean file name with perfect alter tag. Always avoid random image names when they were captures. Also avoid ugly names.
You can save your image file name as: my capture image.
It will be highly valuable to Google, Bing, Pinterest. In fact, that will be drive traffic more. Because search engine crawler bot find that easily.
Choose supported formats
There are many image formats to use blog. But all of these are not SEO friendly. So, you must choose definitive and supported formats. Always avoid flash files. Because it harms your blog speed and also rankings.
Supported image formats: JPG,JPEG,GIF,PNG
Always upload less then 70kb images to boost blog speed. If you using too large size, it harms speed. Everybody know that, loading speed is great ranking factor. So, mind it!
Compress every images
Through images most important fact for ranking, driving traffic, so you must use properly. You can upload high quality images within low size.
You must compress every images before uploading to your blog. It can still put your image quality, but reduce image file size. There have various image compression WordPress plugins. Choose them or compress custom using Photoshop.
Image lazy loading
If your post have 10 images and if they loading together, that can increase loading time. Which highly effect on your on-page SEO method. You must activate your theme lazy load option from theme menu. Or you can use custom javascript coding for that matter.
Why it important for every post?
Because, if your blog has to many images, they never load together. But when a reader scrolling on these images, then they will load. For that reason, your blog will load and double ranking!
The summery
In future, image search will be the most turning point. Just focus on optimizing images and get targeted audience from Google, Bing or other major search engines. that can make your blog popular, great and also authority. Just carry on by following above tips and tricks.
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